— E-commerce
WooCommerce stores that survive a real catalogue
Most store problems are not design problems. They are catalogue problems: two hundred variants entered by hand, a checkout with four unnecessary steps, and a product feed that has been rejected by Google for a month without anyone noticing.
Talk about your catalogue01 Where stores actually break
Variants. A fragrance house with a hundred bottles in three sizes is three hundred sellable items, and if that is modelled badly every future change costs a day. Getting the data model right at the start is most of the work.
Checkout. Every field you add costs conversions. We remove what is not legally or logistically required, and we test on a phone first because that is where most of the traffic is.
Feeds. Google Merchant Centre and Meta catalogues reject products for reasons that are not obvious. A store with a broken feed is invisible in shopping results and usually nobody has told the owner.
02 What we build
Custom WooCommerce themes, not a marketplace theme with plugins layered on until it does what you needed.
Product architecture designed around how you actually sell, including bundles, sample kits and made-to-order lines.
Clean product feeds into Google and Meta, monitored rather than set up once and forgotten.
Migrations off Shopify, Wix or a page builder, with URLs preserved so you do not lose the rankings you already have.
03 Speed matters more here than anywhere
On a content site a slow page annoys someone. On a store it costs a sale, every time, measurably. We treat the performance budget as a hard requirement rather than something to look at afterwards.