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All Work
Fashion & E-Commerce

Velvet Boutique

E-CommerceMeta AdsShopify
Industry
Fashion & E-Commerce
Project Duration
5 months
Location
New York, NY
Completed
2024
The Brief

Great products. Invisible online store.

Velvet Boutique had built a loyal local following with a physical store in SoHo. Their Shopify store was doing $8,000/month — but with the quality of their product and the size of their audience, they knew they should be doing 10x that.

We rebuilt their Shopify experience for conversion, launched a full Meta Ads funnel from awareness to purchase, and built a retargeting system that brought back abandoned shoppers at the exact right moment.

The Challenge

Online store underperforming the physical

Their Shopify store had a checkout abandonment rate of 81% and their Meta Ads were running with no pixel data, no custom audiences, and no creative strategy.

Our Solution

Full-funnel Meta strategy + Shopify overhaul

We rebuilt their Shopify checkout flow, set up proper Meta pixel and custom audiences, produced a creative strategy for their ad content, and launched abandoned cart sequences that recovered lost revenue.

The Outcome

From $8k to $85k per month.

Here's what happened when we put the right strategy behind a great product.

By the Numbers
$85k
Monthly revenue (up from $8k)
7.4x
Return on Meta Ad spend
38%
Checkout abandonment rate (down from 81%)
960%
Online revenue growth in 5 months

I honestly didn't believe we could scale this fast. The Meta campaigns are dialled in perfectly and our Shopify store now feels like a luxury experience. Our customers notice the difference.

Aria S.— Founder & Creative Director, Velvet Boutique

Services Delivered

Shopify DevelopmentMeta AdsEmail MarketingCreative Strategy
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