Summit Law Group had built their reputation through referrals over 15 years. But as referral rates slowed post-pandemic, they needed a new channel. Their website hadn't been updated since 2018 and they were running Google Ads with no keyword strategy.
In the legal space, trust is everything. We built a website that projected authority, launched SEO targeting high-intent case-related searches, and built Google Ads campaigns targeting people in active legal situations.
Legal clients research extensively before choosing. Summit's website inspired no confidence — it loaded slowly, had no case studies, and offered no clear reason to choose them over competitors.
We rebuilt their site to project the authority their reputation deserved, launched highly targeted Google Ads for specific practice areas, and built an SEO strategy around case-type search terms.
Here's what happened when we put the right strategy behind a great product.
We were sceptical about digital marketing for a law firm. The results ended that conversation. Our intake team is now the busiest it's ever been.