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All Work
Health & Fitness

Atlas Fitness

Web DesignGoogle AdsSEO
Industry
Health & Fitness
Project Duration
3 months
Location
Chicago, IL
Completed
2023
The Brief

A brand new gym. Zero members.

Atlas Fitness opened their doors in September 2023 with state-of-the-art equipment and an ambitious membership target of 500 members in year one. By month 3, they had 14.

They needed members — fast. We rebuilt their website around conversion, launched aggressive Google Ads targeting people actively searching for gyms in their area, and built an SEO foundation that would compound over time.

The Challenge

Launch with no audience

Starting from scratch in a market with established competitors meant every new member had to be won. Their original website was built on a template that loaded slowly and converted at under 0.5%.

Our Solution

Rapid growth through paid and organic

We ran a two-track strategy: paid Google Ads to drive immediate sign-ups while building their organic presence for long-term growth. A free trial offer was the conversion hook.

The Outcome

800 members in 9 months.

Here's what happened when we put the right strategy behind a great product.

By the Numbers
800
Members acquired in first 9 months
3.8%
Website conversion rate (up from 0.4%)
£32
Average cost per member acquired via Google Ads
190%
Revenue growth vs membership target

We set a target of 500 members in year one. With OneStopCode running our digital, we hit 800 in 9 months. They're a genuine growth partner.

James T.— Co-Founder, Atlas Fitness

Services Delivered

Web DesignGoogle AdsLanding Page OptimisationSEO
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