LuxeRooms was losing nearly a fifth of every booking to OTA platforms like Booking.com and Expedia. With 4 properties and 280 rooms, that was hundreds of thousands of dollars a year going to middlemen.
Our brief was to drive direct bookings through their own website. We redesigned their booking experience, launched a Meta Ads strategy targeting high-intent travellers, and built a loyalty angle that made direct booking the obvious choice.
Their website conversion rate sat at 0.4% — meaning 99.6% of visitors left without booking. The site looked outdated and the booking flow had 11 steps.
We rebuilt their booking flow from 11 steps to 4, launched Meta retargeting campaigns targeting previous visitors and lookalike audiences, and designed a 'Book Direct & Save' offer that beat OTA pricing.
Here's what happened when we put the right strategy behind a great product.
The booking flow redesign alone paid for the entire project within the first month. The Meta campaigns have been consistently delivering guests we wouldn't have found any other way.